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Course description |
In this series of 10 lessons, the learners will be introduced to the key elements of building a complete marketing system. Marketing is a system, just like any other system in the enterprise. It’s probably the most important system for businesses. The course includes the key seven steps to building a marketing system. The most important element of the system is “Strategy before Tactics”. Without a clear strategy, business owners are shooting in the dark without a clear target market. It also emphasizes on identifying a core differentiator that sets them apart from other businesses in their market. The course provides a marketing road map for training entrepreneurs, enterprise creation, as well as enterprise growth. The whole essence of this course is to provide a step-by-step approach to marketing businesses, using simple, practical and affordable marketing tools.
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Prerequisites |
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There are no specific prerequisites for this introductory module |
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Objectives |
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The course provides a clear road map and action plan for business owners and entrepreneurs on how to marketing their products and service, using simple, practical and affordable tools.
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Contents |
Introduction to Building a Marketing System
Strategy before tactics (Part 1) – Identify the Ideal Client
Strategy before tactics (Part 2) – Uncover Your Core Difference
Fill your marketing hourglass
Publish educational content
Create a total web presence
Use a lead generation trio (Part 1) – Advertising
Use a lead generation trio (Part 2) – Public Relations and Referrals
Make selling a system too
Live by the calendar
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Videolesson List |
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Lesson n. 1: Introduction to building your marketing system |
Prof. Eman Bu Rashid
Marketing Consultant - Business counsellor
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Lesson n. 2: Strategy before tactics. Part one |
Prof. Eman Bu Rashid
Marketing Consultant - Business counsellor
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Lesson n. 3: Strategy before tactics. Part two |
Prof. Eman Bu Rashid
Marketing Consultant - Business counsellor
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Lesson n. 4: Fill your marketing hourglass |
Prof. Eman Bu Rashid
Marketing Consultant - Business counsellor
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Lesson n. 5: Publish educational content |
Prof. Eman Bu Rashid
Marketing Consultant - Business counsellor
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Lesson n. 6: Total web presence |
Prof. Eman Bu Rashid
Marketing Consultant - Business counsellor
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Lesson n. 7: Lead generation. Part one |
Prof. Eman Bu Rashid
Marketing Consultant - Business counsellor
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Lesson n. 8: Lead generation. Part two |
Prof. Eman Bu Rashid
Marketing Consultant - Business counsellor
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Lesson n. 9: Make selling a system too |
Prof. Eman Bu Rashid
Marketing Consultant - Business counsellor
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Lesson n. 10: Live by the calendar |
Prof. Eman Bu Rashid
Marketing Consultant - Business counsellor
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